1. Look for areas to exploit. Although many topics are explored several times, I would look for parts of the argument that has not been explored in the piece. Add in opinions from other experts in the field to give insight on the matter.
2. A Concise Format- Instead a long intro, a concise format that grabs attention to the topic and key take away points that are easy to understand and very shareable. Also the format would be changed based on the social media platform to increase engagement with the subject and article.
3. Flip what the industry is doing.- Provide a different angle on the topic. Add bold statement or viewpoint that attracts the audience to investigate in the article further. This does not need to be tactless or brazen just to get readers. The article simply offers a different viewpoint to create a discussion about the topic.
4. Add Value to the article- Bring out points that the reader can readily use and teach other or have a talking point for a dinner conversation.
5. Have the article timely- Although it might be the same topic my article would be linked to current event in the topic's industry. In the article, the current event would be referenced to appeal to the audience.
