Crossfit's mantra- We're out to change the fitness industry. That is a very ambitious mission but also very enticing to any trainer that feels the way. That mission invites trainers to be part of a growing community set out to expose common held beliefs and to help your local community with your box. In a way that's brilliant because it's giving you a way to jump in on the action almost right away and you, as a boxer owner are the vehicle for change. Depending on how much energy and passion you display affects others around you. Brilliant. It is getting people away from being isolated and feeling alone to having a larger impact on a world stage.
Persona study of Creating a Brand: Kim Kardashian
I hate to keep bringing to this women up, but if you really want to see how to excel at this, look no further than Kim. Where did she come from- Socialite royalty tucked away in the Hollywood hills to a reality star to positioning herself and her confidants as the fashion authority and trend setters for the fashion industry. And to make sure the Kardashians stay on top for years to come they have gone from products, to fashion lines to even a video game. That's all without even speaking about her boo's fashion line and endeavors. This was created by Kim Kardashian becoming a business women and expanding her vision which directly changed her reach. Love or her or hate her she is becoming a force in all facets of America. And don't sleep, I've been following her career since she was Miss Armenia when she was 17 years old. She has gone through public scrutiny and has become better because of it.
For a moment take her predecessor of sorts, Paris Hilton. What do you think of when someone saids, 'Paris Hilton?' Perhaps the Fox reality show with Nicole Richey, antics at clubs? But this women paved away for direct advertisers for some of the most privileged and young stars of Hollywood.